MEET JASON | FRACTIONAL VP OF COMMERCIAL REAL ESTATE
Grow, scale, and exit on your own terms.
Your real estate can make or break your business. I make sure it makes it.
Most operators run commercial real estate on the side while juggling everything else. National chains never do. They treat it as a core strategic function with an expert team behind every decision. I bring that same expertise to your corner, without the half-million-dollar executive salary.
You are carrying all the risk alone
Same Leases
Same Risk
No Team
Consolidation and bureaucracy are squeezing good businesses. The margin for error is thinner than it was 20 years ago. Yet most CEOs, CFOs, and presidents are still negotiating leases, choosing locations, and signing long-term commitments on the side.
You sign the same long-term leases and carry the same expensive buildouts as any national chain. You take on the same financial risk. The only difference is they have a real estate team protecting them, and you do not.
No operator should carry 100% of that risk alone. Medical, restaurants, fashion, retail, it does not matter the sector. The math is the same: get the real estate right and the business has a foundation. Get it wrong and nothing else can fix it.
Why this work matters to me
I have spent 23 years protecting what people build.
I have owned companies. I have watched plenty of operators build something worth protecting. And I have spent more than two decades learning exactly how national brands win on real estate, then bringing that playbook to the people who need it most.
Lawyers handle the legal mechanics. I handle everything else, the guts of the location and the transaction, as the aligned partner in your corner. My job is to protect these companies, their staff, and the entire ecosystem around them.
TRACK RECORD
The numbers behind the strategy.
Notable Acquisitions & Dispositions
How I Got Here
Every chapter built the
expertise now in your corner.
2002
An Unconventional Foundation
My start was accidental. A couple I knew wanted the same property for opposite reasons: he saw an investment, she saw a home, and they had no one to bridge the gap. I stepped in and realized real estate is never just about the building. It is about solving competing problems at once. That has been the job ever since.
2004
Surviving Residential
I started in residential knowing the average agent lasted two years. I closed a transaction a week, became the trusted placement team for Shell Canada relocations, and learned a market community by community. I came away knowing rooftops, income levels, and demographics better than any spreadsheet could show.
2008
The Office Biodome
I moved into downtown office leasing to escape cookie-cutter transactions. Inside a 40-block, 52-million-square-foot grid, I learned how landlords treat tenants by financial strength and how supply and demand sets lease rates. This knowledge showed me how to time a lease to renew when rents bottom out. When I saw technology coming for the role, I moved before it could displace me.
2011
Retail
I joined the best retail firm in Canada and worked hand in hand with the real estate teams behind 175 national brands. The lesson that stuck: location is only half the problem. Starbucks did not win on coffee. It won because it was built to execute when the right opportunity appeared. My job was making sure my clients were that prepared, so their reputation stayed intact.
2015
Medical
Then I saw the gap. National brands had expert teams. Independent healthcare practices had none, despite signing the same leases and carrying the same risk. So I built Attridge to give them a unified real estate arm with no conflicting incentives, low overhead, and advice they could actually trust.
2025
Fractional VP
Business owners can hire a fractional CEO, CFO, or COO. A fractional commercial real estate executive has never been an option, even though real estate can make or break the company. I built the role to close that gap.
What Is At Stake
Protect what you have built.
Fumble a major real estate decision and your reputation takes the hit and the phone stops ringing. Get it right and you have the foundation to grow, scale, and exit on your terms. You do not have to carry that risk alone.